I was also super surprised to see that I am now a Macro Influencer in the Affiliate Industry with the number of social followers that read my content across multiple social channels. Some interesting stats here for affiliate marketers to consider. Macro influencers - the rise of influencers continues and now you can read up about exactly the kind of value they can bring to your business in this insightful article written by impact. sure it's a small snapshot of the entire world of affiliates. Something to be considered if you're working in performance and affiliate marketing, B2B partner referrals are getting blurred in the mix and my ethos of "everyone's a potential affiliate now" is sounding more accurate as time goes on.Ĭookie Less Tracking - read this update on about how publishers are not that "bovvered" about cookie less tracking and are prepared for the changes. " Retail Media Networks" - go check it out, it's a new thing. waiting for plane's in airports, but these 3 things stuck so hopefully you'll find them useful too? Some interesting stuff to listen to this week! READ Of course, I'l have to also direct you to this week's episode of the AffiliateINSIDER podcast (Or I'll get a tongue lashing from my marketing team) - which was graciously sponsored by and discusses some of the highlights of our recent AMPLIFY summit and the things I get asked by clients around working with e-commerce affiliates who offer cash back, incentive and loyalty based offers. Head on over to the website click on podcast and media pack to access it. have you got an Agency, SaaS, or Network you want to promote? Nows the time to check out our podcast media pack. I also read that podcast advertising is on the up, which is good news since mine is currently growing and charting in around 25 countries around the world. you got to love it! So much cool stuff and a I listened to a few episodes by Steven Bartlett this week on his CEO podcast, you might find these useful too? here is a snapshot of what I've consumed this week and why it was interesting for digital and affiliate marketers just like you. So I'd encourage you to be more open to collaboration and partnerships this week and see where that gets you.īack to the learnings. and get creative with how you reference and talk with your partners too. I have learned it's good to share ideas, to talk about going BIGGER (I've spoken about that before!). I absolutely love meeting such interesting diverse brands and people and really exploring how the affiliate model can work for their businesses. It's a special kind of skill you need to "hone" to really be the best you can be in this industry. On the back of a whirlwind trip to Estonia last week, I have learned that you have to be a quick thinker and a multi tasker to get ahead in affiliate marketing. Walking our walk, talking our talk and bringing an abundance of brands along up with us as we keep exploring what affiliate marketing is going to do next. It has been a tremendous journey building AffiliateINSIDER from the ground up and getting to where we are today - still here, still growing, and still sharing a lot of great insights and learnings and knowledge with our clients and community. It seems a strange time to be living, working and running a business in. My thoughts are with everyone that is experiencing these unprecedented times in their lives right now. Not that I want to talk about world politics in this newsletter. To say I'm not concerned - would be a lie. waking up and figuring out how to react to the news of the world this morning, the impact this will have to the rest of the world and the knock on effect to 1000's of people's lives and livelihoods. We made it into the Top 100 Business Podcasts in Japan.
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